Social media boosts are a form of advertising that let you pay to increase your social media posts’ visibility. They’re a great way to show your content to users who might not know about you, or even see the content in their newsfeeds otherwise. You can boost posts on Facebook and Instagram, which both have similar tools for boosting.
In this article, I’ll cover how they work, what’s different about boosting on each network, and how to get started with them as part of your larger digital marketing strategy.
What are social media boost ads?
Social media boosts are a type of social media ad that appear on the side of your page. They allow you to promote a post or a page for a certain amount of time, and they’re especially helpful if you have something that’s performing well and getting lots of interest but needs more visibility.
Boosts will increase the number of people who see your content on Facebook, Instagram, or Twitter. Boosted posts can be promoted through ads on various platforms, including News Feeds, Search Results, Instagram Explore pages, and Twitter Moments.
How social media boosts work?
When you boost a post, you’re telling Facebook that you want this particular post to get in front of more people than usual. That could mean targeting specific audiences with an ad that would normally be too expensive to target specifically, or it could mean targeting all of your fans but with an ad at a higher price point (and therefore better results).
Boosts help to increase engagement by allowing you to create posts that are designed specifically for engagement. By showing these posts only to those who are most likely interested in seeing them, you can ensure that they have the best chance of getting likes and comments.
Facebook boosts vs. Instagram boosts
It’s important to understand that Facebook and Instagram are very different platforms. While both allow you to reach a wide audience of potential customers, they have different audiences with different interests. Additionally, they have different ad formats, targeting options and costs.
You can boost posts on your Facebook Page or Instagram profile. However, each platform offers a slightly different creative experience for boosting your content so it’s important that you know the differences before deciding which one will work best for you:
Boosting your Facebook posts is a great way to get more people to see your content, but it can also help you grow your business by giving you a more in-depth look at what people are talking about and what they think of your brand.
An Instagram boost is an excellent way to reach out to new customers who you might not be able to reach otherwise. You may find that the boosted post gets so many likes, comments and shares that it goes viral on its own, making it easier for you to get exposure for sales or services that are hard for you to advertise through traditional means.
How to set up a boost in Facebook or Instagram
You’ll need to log into your Facebook or Instagram accounts, depending on where you want to boost your post. Let’s say you’re boosting a Facebook post, so go ahead and do that now.
When you’re in the new screen for setting up your boost, select “Boost Post.”
You’ll now be prompted to enter more information about the post you’re boosting. You can choose whether to target specific people or interests related to your business (like restaurants or trendy restaurants) as well as other details like time range and budget amount.
Now it’s time to decide how long you want this ad campaign to run! After selecting a start and end date range, click “Continue” at the bottom of the page on both platforms if applicable (if not applicable then skip these steps).
The ROI of boosts versus other types of advertising
Boosts are a great alternative to other types of advertising, such as Facebook ads and Instagram ads. Here’s why:
- They’re more targeted than other types of ad campaigns. You can target specific audiences, which means that your audience will be small but highly-engaged and relevant to your business. This is much better than having an enormous audience that doesn’t care about what you have to offer.
- Boosts are more cost effective than other types of advertising because they don’t use any paid media space—just organic social media posts! And since boosts aren’t limited by the number of impressions they receive each day (like paid ads), they’re also more flexible in terms of how often you can run them without burning through all your budget at once!
Boosting on social media is an easy and effective way to advertise your business.
Boosts are a great way to target your audience. Instead of trying to reach everyone, you can focus your efforts on specific users who will be more likely to engage with your content.
For example, if you’re a bakery that wants people who live in the area near where you have a brick-and-mortar store, then boosting for location allows you to target those users specifically.
It allows businesses like yours with limited budgets and time constraints to get their message out there without having to spend too much money or time on it in return!
If you’re looking for a way to grow your business, consider the possibility of boosting on Facebook and Instagram. Boosting can be more effective than traditional forms of advertising because it enables you to target specific audiences that are more likely interested in your product or service.
What’s even better about boosting is how easy it is to create an ad: all you need is a Facebook account and some time to set up your boost campaign. If you’re new to social media advertising, this might be just what your business needs!