By creating content that is informative and enjoyable, you enable every consumer to be your sales advocate.
When your content marketing strategy truly embraces your brand identity, you are able to build connections with the consumer. These connections of trust, humor, and knowledge seep into their understanding of your industry as a whole. As such, they will be turning to you when the time comes to call on your services.
By spending the extra time to infuse the content with your brand, you create favorable brand perceptions, and ultimately, brand interactions.