fastest way to create effective Google ads #marketing #ads #googleads #digitalmarketing #smallbusiness #smallbiz #tips #swipe building a swipe file is one of the very first things you should always do when setting up Google ads. it gives you an idea of what’s working in the market right now because Google wants to show the best performing ads. therefore, you’re seeing what actually works. take all those great ideas and use them for your own. obviously don’t use the word for word. change them up