why is content marketing important?
5 min readBy Categories: Strategy

In the years since Bill Gates’ famous 1996 essay “Content is King,” it’s safe to say that we’ve only gotten more reliant on content.

Think about it: we’re more connected than ever, with the average internet user spending hours online each day. From social media posts to long content to videos and images, most of what we’re doing online revolves around different content types.

To be successful online, content marketing has to be a major part of your digital marketing strategy. No matter what you’re sharing or the industry you’re working from, it’s crucial to create powerful content.

Still on the fence about it? Here are a few key reasons why your brand needs content to thrive online.

It’s the Foundation of Your Digital Marketing Strategy

Let’s start with an easy reason: content is the backbone of your online marketing strategy, period.

Without valuable content, it’s impossible to showcase your authority and relevance online, to enhance your SEO tactics, or to keep engaging your customers. A lack of content makes your business a digital question mark to search engines—which is the last thing you want if you’re hoping to grow your brand.

On the other hand, when you craft the right content for your brand, you’re giving your website a chance to rank well in the search engine results. Good keyword usage and high-quality copy can show Google that your site is relevant to specific search terms. These tactics also encourage your readers to stick around for longer, which we’ll get into below.

Content Marketing Improves Your Brand Reputation

Want to build your authority and reach online? A good content marketing strategy will focus on crafting valuable copy that visitors will love.

By sharing educational, informative, and engaging content, you can cast yourself as an industry expert. This includes things like long-form content, how-to guides, and video tutorials and reviews.

To bring your content game to the next level, writing copy that addresses your audience’s pain points is even better. This can teach them that your brand has value to offer. When they trust that your content is valuable, they’re more likely to think the same about your products and services—and to reach out for them in a moment of need.

Different Content Types Help You Engage Your Audience

Customer engagement is no easy task, but it’s more important than ever in today’s crowded online marketplace. Attracting and engaging your audience can help encourage trust. It can even inspire word-of-mouth marketing, as long as you have the right messaging!

That’s where content comes in. Modern tactics like engaging visuals, helpful infographics, informative videos, and creative social posts can get your brand in front of more people and keep their attention when it matters.

You’ll have to do some target audience analysis to figure out what kinds of content and platforms interest your audience, but taking the time to share the right tailored content in multiple spaces can make a huge difference.

It’s a Great Way to Increase Conversions

Building on the strategies above, content can also help increase your conversions.

This is especially true if you’re creating dedicated landing pages, which can offer a huge boost in conversions when done right. In fact, research shows that targeting and testing a landing page can boost conversions by over 300%.

Valuable content with clear calls to action can help direct your users’ attention where you want it. This, in turn, can streamline your marketing funnel. Again, this works best if you’re providing the right copy, which is where expert content marketing services come to the rescue.

It’s a Cost-Effective Strategy

By now, most brands know that traditional marketing can be much more expensive than digital marketing. That said, it’s worth noting that content marketing can be one of the most budget-friendly digital marketing approaches you can try.

Writing your own copy, creating simple videos, or sharing social media posts can take time and effort, but they won’t put a significant dent into your marketing budget. If you’re not comfortable doing this on your own, even the cost of hiring an agency can be inexpensive, whether you’re focused on a B2C or B2B content marketing strategy.

Great Content Sets You Apart From the Competition

Today’s online marketplace is packed with direct competitors, which can make it hard to showcase what sets you apart from the crowd.

An easy and effective way to share your unique selling points is through content marketing. Choosing the right topics, keywords, and content can show your audience what makes you special.

What’s more, your digital content marketing strategy can help you further diversify by demonstrating your brand personality.

Is your tone serious and informative, or do you provide fun insights to your readers? Does your wording show off your industry knowledge? Are you addressing visitors as a casual friend, or are you taking on a professional formality?

The details might seem small, but the right copy can mean the difference between a visitor choosing your brand over the competition!

Make Content Part of Your Marketing Strategy

It’s clear to see that content marketing has a lot to offer any brand. Everything from your customer relationships to your reputation depends on it. At the end of the day, no matter what kinds of content types you prefer to work with, crafting compelling copy should be a major focus of your digital marketing strategy.

Of course, you feel like content creation isn’t in your wheelhouse, it’s no excuse to miss out on the benefits of great copy!

That’s where we come in. As a digital and content marketing agency, we connect your business with the tools you need to thrive online, including engaging content. To learn how we can help your brand, get in touch with us.

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