This Search Engine Journal article provides a comprehensive guide on how to enhance the number of followers on Instagram. The author suggests techniques such as developing a clear Instagram strategy, sharing engaging photos and videos that resonate with your audience, posting consistently, and crafting an inviting profile. The influential factors that lead to a surge in followers include collaborations with influencers, Instagram shopping feature, IGTV for long video content, Instagram reels for short videos, and Instagram Live for real-time interactions. The use of hashtags, maintaining interactions through comments, mentioning users in stories, and asking questions in posts are also recommended to boost visibility.

Utilizing features like Instagram ads and promotions to bring in followers from outside the native platform can also be beneficial. One key suggestion offered is to analyze the competition’s followers and implement strategies that attract them, which can be achieved with the help of competitor research tools. However, it’s essential to avoid practices that can potentially harm the brand’s presence such as buying followers or engaging with ‘follower farms’, as Instagram regularly purges these accounts.

The valuable takeaway from this article is the importance of crafting a comprehensive, platform-specific strategy to gain genuine followers on Instagram. Creating visually appealing and resonant content, optimizing the use of diverse Instagram features effectively, and engaging consistently with the audience through comments, collaborations, and mentions can help create a robust online presence. The article also emphasizes the importance of aligning your activities with Instagram’s algorithm by discouraging practices such as buying followers, which could negatively impact your brand’s image and authenticity.

Read more at Search Engine Journal