In his thoughtful article, prominent marketer Seth Godin examines the significant role of ‘presence’ and ‘meeting your audience where they are’ in successful marketing. Godin suggests that businesses should not expect their audience to come to them but should instead reach out to where the audience already is. He argues this may involve online locations such as social media platforms, or certain offline events or places, and could be key in engaging customers effectively.

Godin further explores that the concept of presence is not solely about geographical location. It extends to mental and emotional presence as well. The successful marketer will understand the thoughts, needs, and concerns of their audience, and align their marketing communication accordingly. He points out that the most successful brands often follow a marketer-audience alignment, creating connections and conversations that foster relationships.

In terms of valuable takeaway, Godin highlights the importance of a marketer’s ability to understand and empathize with their target audience’s perspectives, emotions, and needs, and meet them where they are, both physically and mentally. Instead of pushes to bring consumers to your product or message, the secret of effective marketing lies in pushing your message to where your audiences already exist. Therefore, successful marketing isn’t all about coaxing an audience to come to you; instead, it’s about going to where the audience already is and creating a valuable dialogue with them there.

Read more at Seth’s Blog