This article from Search Engine Roundtable reports on Google India’s decision to end its People Cards feature, a short-lived tool that was only available in India from August 2020. Google’s People Cards enabled individuals, influencers, entrepreneurs, and anyone who wished to promote themselves professionally, to create a virtual business card that would display when their name was searched in Google. The card could include the person’s job, location, profile avatar, a brief bio and other relevant information. The feature was designed to provide people who weren’t famous enough to have a Google Knowledge Panel with some virtual visibility.

However, as per the latest news, Google has decided to retract the service for reasons yet unknown. The announcement posted on Google India’s Twitter page provides no explanation for the sudden shutdown, leaving users in the dark. Several Twitter users have responded to the post expressing concern and disappointment, as they feel People Cards was a significant tool that helped them enhance their professional visibility online.

The valuable takeaway from this article for marketers is the need for reliable and consistent digital marketing tools for online visibility. Despite the commendable intent of Google’s People Cards, their abrupt discontinuation is a reminder of the importance of using different platforms and strategies to maintain visibility in digital spaces. It underscores the fact that businesses and individuals need to remain flexible and versatile in their marketing strategies, not relying solely on one tool or platform for high visibility.

Read more at Search Engine Roundtable