This tutorial article from ‘design.tutsplus.com’ explains how to create your own font using a series of design processes. To start with, one will need materials including paper, pencil, phone with a camera, and a few Adobe programs such as Photoshop and Illustrator. The first step is to draw the alphabet, numbers, and punctuation on paper, before proceeding to refine and capture it with the phone camera. Following this, the individual has to modify the digitized script in Photoshop to create clear, high-contrast images that can be easily read.

The tutorial then proceeds to instruct how these digitized scripts are placed into Illustrator to transform the image into a vector and make modifications to refine the font. After creating all the alphabets and symbols, use the program Fontself to compile the font. Fontself allows one to set parameters like kerning, spacing, and size, creating a complete font file that can be installed on a computer and used. The article provides a detailed guide on the entire process, making it easy for anyone to create their own font.

The key takeaway from this article isn’t just about creating fonts, but the value of customization in marketing. A customized font can help businesses to create a unique identity which can lead to better brand recognition. When a company uses a distinct font in its marketing materials – website, logo, advertising, etc. – it can separate itself from competitors and create a more appealing image in the customer’s mind. Furthermore, as the article shows, creating a custom font, while not easy, is achievable and can provide a tangible advantage in brand-building exercises.

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