Adobe has recently launched an artificial intelligence (AI) system named Firefly for saving and accessing content through smartphones. The AI technology helps in the automatic retrieval of useful information such as emails, shopping websites, or documents from a user’s phone and makes it accessible at a later time. Firefly digests long-form texts such as user manuals, making it possible to perform in-depth tasks like locating a product SKU.

However, Adobe’s innovative AI tool needs improvement in certain areas, chiefly due to its lack of support for operating systems beyond iOS. The platform’s accuracy is also not yet perfect, needing manual input for key facts sometimes. Besides, given that Firefly is currently designed as a reader tool, it is unable to deliver actionable insights into content.

One valuable takeaway from this article is that AI can significantly transform content marketing, as demonstrated by Adobe’s Firefly. It alludes to the potential for future marketing tools to automate and streamline the consumption and storage of essential information, improving efficiency of content analysis and saving time for marketers. While AI implementation in marketing technology is still a work in progress, prospective improvements in accuracy and universally compatible designs could further revolutionize its impact in the field.

Read more at Fast Company – co-design