This article discusses Reddit’s recent launch of the “Reddit Pro” suite, which is intended to aid brands and marketers in increasing customer engagement on its platform. The suite includes a variety of tools like discussion prompts, surveys and AMA (Ask Me Anything) sessions for brands to directly interact with their audience. The new offering also provides analytics, allowing marketers to identify trending topics within their communities and gauge user sentiments.

The Reddit Pro suite comes amidst growing recognition of Reddit’s marketing value, with 58% of its user base seeking recommendations on the platform, 57% comparing products and 43% conducting product research. Retailers using “Reddit Talk”, a club-house like feature for hosting live audio sessions, reported double the user engagement. Thus, Reddit has rolled out other features like “Conversation Awards”, and shopping-related widgets like “Product Tags” and “Brand Tags” for brand discovery and consideration.

A valuable takeaway from this article is the increasing importance of not only having an online presence but also actively engaging with customers in meaningful ways. Given Reddit’s user base which actively engages in product research and recommendations, brands can significantly benefit from tools like the Reddit Pro suite. Understanding the behavior, interests and sentiments of the user base and directly communicating with them are key strategies in modern digital marketing. Furthermore, having a way to measure these interactions, as these tools provide analytics, is crucial for fine-tuning these strategies over time.

Read more at Search Engine Land