SEO is an essential tool for any brand’s online marketing strategy. Search Engine Optimization (SEO) helps to increase your visibility, improving your chances of being seen by potential customers. It also boosts your content and makes it more relevant, appearing higher in search results.
Furthermore, SEO lets you maximize your digital advertising budget by targeting users at the right moments along their purchase journey. While other aspects of digital marketing will help build awareness and exposure of your product or service, SEO keeps you top-of-mind when people are looking for what you’re offering. Optimizing keywords and content around phrases already generating organic searches can drive further traffic to your website and stay ahead of the competition.