In this Search Engine Land report, a survey by SEO company Moz revealed that the majority of SEO (Search Engine Optimization) professionals are not only aware but are also concerned about the environmental impact of the internet. The survey, which polled 1,000 SEOs, found that while 81% were knowledgeable about how the internet generates carbon emissions, 69% were interested in learning how to make their SEO practices more sustainable. In addition, 35% were already implementing eco-friendly strategies and 70% said they would be willing to pay more for green website hosting.
The survey also highlighted the lack of resources and technical guidance for SEO experts looking to minimize their carbon footprint. A whopping 95% of respondents admitted that they did not know how to assess the carbon footprint of their website and 89% didn’t have any idea about how much of a website’s carbon footprint is created from user data requests. This suggests an urgent need for standardized tools and guides in the industry to help SEO professionals adopt and implement green practices.
There were also disparities in terms of demographics and regions. On the part of gender, 43.5% of female SEO professionals were implementing greener practices compared to 31% of males. Geographically, the leading country was the UK, with 39%, followed by the US at 37%, Canada at 36%, and Australia at 28%.
The valuable takeaway from this article is that it is high time for the marketing industry, particularly in SEO, to take action towards greener practices. Given that a significant portion of SEO professionals show willingness and interest in making their operations more sustainable, companies need to capitalize on this readiness to enact change. It suggests the need for more collaboration, education, and tools to support more sustainable practices in the marketing industry. This transition is not just good from an environmental standpoint, but also brings the potential of attracting clients who value sustainability, thereby enhancing the firm’s image and customer base.
Read more at Search Engine Land
